The Freedom of Culture
The Freedom of Experience
Founded by Jeanne Rummel, a cycling professional with over 40 years of touring expertise and 18 years of experience creating exceptional multi-day biking and hiking adventures. With a keen knowledge of the industry and a passion for adventure, Jeanne grew Great Adventure into a trusted name in excursion travel. In 2021, eager to have more time for her own adventures, she handed the reins to new owner Andy Boger.
The Freedom of Expertise
Helgi Olgeirsson comes with years of operational experience spanning two continents. Born and raised in Reykjavik Iceland, he now resides in northern Massachusetts enjoying the many lakes, rivers and dirt roads the state and its neighbors have to offer. Helgi specializes in delivering a clean, simple and efficient experience for both our internal and external customers, ensuring the best possible outcome for any adventure.
Heather Cathcart is GFA’s Director, Brand Ambassador. She is also the Co-Founder of Billie Todd, a luxury men’s knitwear brand. She has been a freelance food and travel writer, as well as the Co-Founder and Editor of WhatsTheSoup, the food industries premier soup site. A consummate foodie, her background is in marketing, hospitality and in the entertainment industry. A long stint in college working at the Orpheum Theater in Boston had her backstage running for the likes of U2, Lou Reed, Sonic Youth, Van Morrison, and The Grateful Dead. She has brewed coffee and thrown pizza in Seattle; test-flew kites in Boulder, managed an Inn on Nantucket and Cambridge; and was a concierge for faculty and staff at Harvard University. Heather’s always available to provide marketing and PR solutions to budding entrepreneurs.